CRYPTOCard Channel Event: Channel Update and Sales Briefing
June 6, 2007, Canadian High Commission, U.K.
The Canadian High Commission is a historic and impressive building in the center of London and one which presented a great opportunity for CRYPTOCard to assert its North American roots. So, it was with great pride that on 6th June, the UK team invited it's growing base of UK resellers to the Commission to launch its new Sales Acceleration Partner program. The day was packed with information to help channels gain an up-to-date view of the market and how to open opportunities, win deals and reduce sales cycles. Key presentations in the morning session included:
Neil Hollister, CEO of CRYPTOCard, kicked-off the proceedings with an overview of CRYPTOCard, its recent achievements and its key objectives for the coming 12 months.
Journalist Dan Ilet provided an interesting and eye-opening view of the challenges facing end users due to hackers and other security threats
Jason Hart, CEO of CRYPTOCard EMEA, provided an insightful view of how hackers work and think, and the dangers of not securing your assets. He also presented a suite of sales tools and meeting organizers to help channels improve win rates and reduce sales cycles.
Gary Marsden, Director Business Development CRYPTOCard explained technology and vendor trends in the Authentication market and also explained how CRYPTOCard's new Channel Program provides channels with tools, knowledge and support in developing revenue streams from Two-Factor Authentication.
The afternoon session featured a series of "Speed Dates", where key people from CRYPTOCard introduced channels to the new suite of tools and services that make up the Sales Acceleration Partner Program. This included reviews of Reseller Sales kits, Business plans and Forecasting tools, Pricing tools and a closer look at the sales tools that were introduced in the morning session.
The day was a resounding success, with over 10 resellers signing up to the program since the event.
